The Resource A companion to survey research, Michael Ornstein

A companion to survey research, Michael Ornstein

Label
A companion to survey research
Title
A companion to survey research
Statement of responsibility
Michael Ornstein
Creator
Subject
Language
eng
Summary
"A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research."--Publisher's website
Cataloging source
UKMGB
Dewey number
300.72
Illustrations
illustrations
Index
index present
LC call number
  • HM
  • HM538
LC item number
.O76 2013
Literary form
non fiction
Nature of contents
bibliography
Label
A companion to survey research, Michael Ornstein
Publication
Bibliography note
Includes bibliographical references (p. [152]-172) and index
http://library.link/vocab/branchCode
  • zbnus
  • glg
Contents
Introduction -- The Invention of Survey Research -- Writing Survey Questions -- Designing a Questionnaire -- Fundamentals of Probability Sampling for Surveys -- Applied Sample Design -- Survey Pretesting -- Survey Data Collection --The Future of Survey Research
Control code
ocn821700386
Dimensions
25 cm
Extent
viii, 179 p.
Isbn
9781446209080
Isbn Type
(hbk.)
Lccn
2012947040
Other physical details
ill.
http://library.link/vocab/recordID
.b28905945
System control number
  • (OCoLC)821700386
  • rm28905945

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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