The Resource A model of behavioural response in social marketing, by Wayne William Binney

A model of behavioural response in social marketing, by Wayne William Binney

Label
A model of behavioural response in social marketing
Title
A model of behavioural response in social marketing
Statement of responsibility
by Wayne William Binney
Creator
Contributor
Subject
Language
eng
Summary
This thesis contributes to the expanding area of non-profit and social marketing research. The research developed a new conceptual model that was applied to environmental management and provides an understanding of the components that contribute to durable behaviour change in social marketing applications
Cataloging source
VDU
Dewey number
658.83
Dissertation note
Thesis (Ph.D.)--Deakin University, Victoria, 2007
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
Label
A model of behavioural response in social marketing, by Wayne William Binney
Publication
Note
  • Submitted to the Deakin Business School, Faculty of Business and Law, Deakin University
  • Degree conferred 2008
Bibliography note
Includes bibliographical references (leaves 230-253)
http://library.link/vocab/branchCode
  • melt
Control code
000042645916
Dimensions
30 cm
Extent
xvii, 262 leaves
http://library.link/vocab/recordID
.b23004496
System control number
  • dm42645916
  • (OCoLC)271154173

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
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