The Resource A practitioner's guide to account-based marketing : accelerating growth in strategic accounts, Bev Burgess, Dave Munn

A practitioner's guide to account-based marketing : accelerating growth in strategic accounts, Bev Burgess, Dave Munn

Label
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts
Title
A practitioner's guide to account-based marketing
Title remainder
accelerating growth in strategic accounts
Statement of responsibility
Bev Burgess, Dave Munn
Creator
Contributor
Author
Subject
Language
eng
Summary
Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically
Cataloging source
DLC
Dewey number
658.8/04
Illustrations
illustrations
Index
index present
LC call number
HF5415.122
LC item number
.B867 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts, Bev Burgess, Dave Munn
Publication
Copyright
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The essentials of account-based marketing -- Building the right foundations for account-based marketing -- Investing in the right tools and technologies -- Deciding which accounts to focus on -- The abm adoption model -- Account-based marketing step-by-step -- Knowing what is driving the account -- Playing to the client's needs -- Mapping and profiling stakeholders -- Developing targeted value propositions -- Planning integrated sales and marketing campaigns -- Executing integrated campaigns -- Evaluating results and updating plans -- Developing your career as an account-based marketer -- The competencies you need to do account-based marketing -- Managing your abm career -- Index
Control code
ocn969973790
Extent
1 online resource (xxii, 266 pages)
Form of item
online
Isbn
9780749479909
Lccn
2017002847
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b36482298
Specific material designation
remote
System control number
  • (OCoLC)969973790
  • safari0749479906

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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