The Resource A short course in international marketing blunders : mistakes made by companies that should have known better, Michael White

A short course in international marketing blunders : mistakes made by companies that should have known better, Michael White

Label
A short course in international marketing blunders : mistakes made by companies that should have known better
Title
A short course in international marketing blunders
Title remainder
mistakes made by companies that should have known better
Statement of responsibility
Michael White
Title variation
  • International marketing blunders
  • Mistakes made by companies that should have known better
Creator
Subject
Genre
Language
eng
Member of
Cataloging source
CCO
Dewey number
658.8/48
Index
no index present
LC call number
HF1416
LC item number
.W48 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
The short course in international trade series
Label
A short course in international marketing blunders : mistakes made by companies that should have known better, Michael White
Publication
Bibliography note
  • Includes bibliographical references (pages 181-182)
  • Includes web resources
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn567998999
Dimensions
unknown
Edition
3rd ed
Extent
1 online resource (ix, 177 pages)
Form of item
online
Isbn
9781607800804
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b25424555
Specific material designation
remote
System control number
  • (OCoLC)567998999
  • pebcs1607800802

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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