The Resource A/B testing, a data science perspective : an introduction to data and statistics for improved U/X, with Lisa Qian

A/B testing, a data science perspective : an introduction to data and statistics for improved U/X, with Lisa Qian

Label
A/B testing, a data science perspective : an introduction to data and statistics for improved U/X
Title
A/B testing, a data science perspective
Title remainder
an introduction to data and statistics for improved U/X
Statement of responsibility
with Lisa Qian
Title variation
Introduction to data and statistics for improved U/X
Creator
Speaker
Subject
Language
eng
Summary
"Deciding whether or not to launch a new product or feature is a resource management bet for any Internet business. Conducting rigorous online A/B tests flattens the risk. Drawing on her experience at Airbnb, data scientist Lisa Qian offers a practical ten-step guide to designing and executing statistically sound A/B tests. Discover best practices for defining test goals and hypotheses; Learn to identify controls, treatments, key metrics, and data collection needs; Understand the role of appropriate logging in data collection; Determine how to frame your tests (size of difference detection, visitor sample size, etc.); Master the importance of testing for systematic biases; Run power tests to determine how much data to collect; Learn how experimenting on logged out users can introduce bias; Understand when cannibalization is an issue and how to deal with it; Review accepted A/B testing tools (Google Analytics, Vanity, Unbounce, among others)."--Resource description page
Cataloging source
UMI
Characteristic
representational
LC call number
TK5105.888
PerformerNote
Presenter, Lisa Qian
Label
A/B testing, a data science perspective : an introduction to data and statistics for improved U/X, with Lisa Qian
Publication
Note
  • Date of publication from resource description page
  • Title from title screen (viewed October 20, 2015)
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
ocn926046008
Dimensions
unknown
Extent
1 online resource (1 streaming video file (1 hr., 16 min., 49 sec.))
Form of item
online
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • c
  • v
Medium for sound
other
Other physical details
digital, sound, color
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000662
http://library.link/vocab/recordID
.b34171162
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (OCoLC)926046008
  • safari926046008
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...