The Resource Aava natural mineral water, (B), Anand Kumar Jaiswal, Harit Palan & Ingita Jain

Aava natural mineral water, (B), Anand Kumar Jaiswal, Harit Palan & Ingita Jain

Label
Aava natural mineral water, (B)
Title
Aava natural mineral water
Title number
(B)
Statement of responsibility
Anand Kumar Jaiswal, Harit Palan & Ingita Jain
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by the top management in dealing with the issues related to brand positioning of Aava
Member of
Cataloging source
StDuBDS
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Aava natural mineral water, (B), Anand Kumar Jaiswal, Harit Palan & Ingita Jain
Publication
Note
Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (B) (case and teaching notes revised 18/08/2015). MAR0470(B). Ahmedabad: Indian Institute of Management, Ahmedabad
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385594
Extent
1 online resource
Form of item
online
Isbn
9781473975170
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34877939
Specific material designation
remote
System control number
sage9781473975170

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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