The Resource Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS, edited by Piet Swanepoel, Hans Hoeken

Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS, edited by Piet Swanepoel, Hans Hoeken

Label
Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS
Title
Adapting health communication to cultural needs
Title remainder
optimizing documents in South-African health communication on HIV and AIDS
Statement of responsibility
edited by Piet Swanepoel, Hans Hoeken
Contributor
Subject
Genre
Language
eng
Summary
The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience's characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, w
Cataloging source
N$T
Dewey number
362.196/9792
Illustrations
illustrations
Index
index present
LC call number
RA643.86.S6
LC item number
A33 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS, edited by Piet Swanepoel, Hans Hoeken
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Optimizing health communication in South Africa : an introduction / Hans Hoeken and Piet Swanepoel -- Planned development of culturally sensitive health promotion programs : an intervention mapping approach / Madelief G.B.C. Bertens [and others] -- Creating a climate of safer sex : making efficacious action plausible / Gary R. Pettey and Richard M. Perloff -- The integrative model of behavioral prediction and message-based HIV prevention / Marco Yzer -- Health education in action in southern Africa : Soul City / Sue Goldstein, Harriet Perlman, and Caroline Jan Smith -- Promoting VCT among South African students : are we missing the message? / Piet Swanepoel [and others] -- Cultural differences in the perceptions of fear and efficacy in South Africa / Carel Jansen [and others] -- The effect of language style in message-based HIV prevention / Elvis Saal -- Visual health communication : why and how do literate and low literate South Africans differ in their understanding of visual health messages? / Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt
Control code
ocn271269580
Dimensions
unknown
Extent
1 online resource (178 pages)
File format
unknown
Form of item
online
Isbn
9789027232472
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
210511
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b36670340
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)271269580
  • ebscoaca1282105116

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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