The Resource 'Ad'apting to markets : repackaging commercials in Indian languages, Sunitha Srinivas C

'Ad'apting to markets : repackaging commercials in Indian languages, Sunitha Srinivas C

Label
'Ad'apting to markets : repackaging commercials in Indian languages
Title
'Ad'apting to markets
Title remainder
repackaging commercials in Indian languages
Statement of responsibility
Sunitha Srinivas C
Creator
Author
Subject
Language
eng
Summary
<P class=""ABOUTBOOKAI""><span>An analysis of what goes into localization of advertisements in different Indian languages.</span>
Cataloging source
N$T
Dewey number
659.10954
Index
index present
LC call number
HF5813.I4
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
'Ad'apting to markets : repackaging commercials in Indian languages, Sunitha Srinivas C
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Introduction -- The world of advertising -- The illusion industry : advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The visual-linguistic "relay" : interpreting advertisement signs -- The new media : a study of the mobile online advertising -- The social media : localization and global communication -- 'Ad'apting to markets : means to the consumer's heart and purse -- Bibliography -- Index -- About the author
Control code
ocn914714621
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9789351502418
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b34486343
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)914714621
  • ebl9351502414

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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