The Resource Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger. ; with illustrations by the author

Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger. ; with illustrations by the author

Label
Ads, fads, and consumer culture : advertising's impact on American character and society
Title
Ads, fads, and consumer culture
Title remainder
advertising's impact on American character and society
Statement of responsibility
Arthur Asa Berger. ; with illustrations by the author
Creator
Author
Illustrator
Subject
Language
eng
Summary
<Span style=""font-style:italic;"">Ads, Fads, and Consumer Culture -now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society
Cataloging source
N$T
Dewey number
659.1/0420973
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B438 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger. ; with illustrations by the author
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
FOREWORD; PREFACE TO THE FIFTH EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND GENDER IN ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS: or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS; CHAPTER 10. WHERE NEXT?; GLOSSARY; ANNOTATED BIBLIOGRAPHY; BIBLIOGRAPHY; INDEX
Control code
ocn900783701
Dimensions
unknown
Edition
Fifth edition
Extent
1 online resource (xxiii, 249 pages)
File format
unknown
Form of item
online
Isbn
9781442241268
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
9ddf5e30-3432-4267-9d3d-04e0979a4e8a
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b32815232
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)900783701
  • pebco1442241268

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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