The Resource Advanced social media marketing : how to lead, launch, and manage a successful social media program, Tom Funk

Advanced social media marketing : how to lead, launch, and manage a successful social media program, Tom Funk

Label
Advanced social media marketing : how to lead, launch, and manage a successful social media program
Title
Advanced social media marketing
Title remainder
how to lead, launch, and manage a successful social media program
Statement of responsibility
Tom Funk
Creator
Author
Subject
Language
eng
Summary
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it's ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz
Cataloging source
CVU
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.F86 2013
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult
Label
Advanced social media marketing : how to lead, launch, and manage a successful social media program, Tom Funk
Publication
Copyright
Note
"A professional's guide"--Cover
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Business Case -- Best Practices -- The Platforms -- Advertising and Promotion -- Facebook Advertising -- Advertising on Twitter and Other Networks -- Operations -- Measuring Success -- Advanced Social Media Campaigns -- Power Up Your Platform -- Bringing it All Together -- Business Plan Example -- Task Checklist
Control code
000050985605
Dimensions
23 cm
Extent
246 pages
Form of item
regular print reproduction
Isbn
9781430244073
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
(YBP)9318454
Other physical details
illustrations
http://library.link/vocab/recordID
.b28264290
Specific material designation
regular print
System control number
  • safari1430244070
  • (OCoLC)830008325

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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