The Resource Advertising & promotion : supplemental aspects of integrated marketing communications, Terence A. Shimp

Advertising & promotion : supplemental aspects of integrated marketing communications, Terence A. Shimp

Label
Advertising & promotion : supplemental aspects of integrated marketing communications
Title
Advertising & promotion
Title remainder
supplemental aspects of integrated marketing communications
Statement of responsibility
Terence A. Shimp
Title variation
Advertising and promotion
Creator
Subject
Language
eng
Related
Cataloging source
DLC
Dewey number
658.8/2
Index
index present
LC call number
HF5415.123
LC item number
.S54 2003
Literary form
non fiction
Nature of contents
bibliography
Label
Advertising & promotion : supplemental aspects of integrated marketing communications, Terence A. Shimp
Publication
Note
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 5th ed. c2000
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • wbl
  • fro
Control code
000023610833
Edition
6th ed
Extent
p. cm
Isbn
9780030352713
Lccn
2002071957
http://library.link/vocab/recordID
.b19985587
System control number
  • 23610833lt
  • (OCoLC)49860010

Library Locations

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    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
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      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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