The Resource Advertising and new media, Christina Spurgeon

Advertising and new media, Christina Spurgeon

Label
Advertising and new media
Title
Advertising and new media
Statement of responsibility
Christina Spurgeon
Creator
Subject
Language
eng
Cataloging source
N$T
Dewey number
659.13/4
Index
index present
LC call number
HF6146.I58
LC item number
S68 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Advertising and new media, Christina Spurgeon
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 115-129) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Advertising and the new media of mass conversation -- 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media -- 3. Integrating interactivity: globalization and the gendering of creative advertising -- 4. Mobilizing the local: advertising and cell phone industries in China -- 5. From conversation to registration : regulating advertising and new media -- 6. The future of advertising-funded media
Control code
ocn182761090
Dimensions
unknown
Extent
1 online resource (135 pages)
File format
unknown
Form of item
online
Isbn
9780415430340
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b35400055
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)182761090
  • pebco0203935527

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...