The Resource Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Label
Advertising and promotion : an integrated marketing communications perspective
Title
Advertising and promotion
Title remainder
an integrated marketing communications perspective
Statement of responsibility
George E. Belch & Michael A. Belch
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B387 2001
Literary form
non fiction
Nature of contents
bibliography
Series statement
The Irwin/McGraw-Hill series in marketing
Label
Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and indexes
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • fro
Control code
000040113925
Dimensions
28 cm
Edition
7th ed
Extent
xxvi, 820 p.
Isbn
9780073101262
Isbn Type
(alk. paper)
Lccn
2006-043829
Other physical details
ill.
http://library.link/vocab/recordID
.b21389925
System control number
  • rm21389925
  • (OCoLC)225351595

Library Locations

    • Deakin University Library - Geelong Waterfront CampusBorrow it
      1 Gheringhap Street, Geelong, Victoria, 3220, AU
      -38.143069 144.360403
    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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