The Resource Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Label
Advertising and promotion : an integrated marketing communications perspective
Title
Advertising and promotion
Title remainder
an integrated marketing communications perspective
Statement of responsibility
George E. Belch & Michael A. Belch
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B387 2001
Literary form
non fiction
Nature of contents
bibliography
Series statement
The Irwin/McGraw-Hill series in marketing
Label
Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • glg
  • fro
Control code
000024359365
Dimensions
28cm
Edition
6th ed
Extent
1 v (various pagins),
Isbn
9780072866148
Lccn
2003042015
Other physical details
col iil
http://library.link/vocab/recordID
.b20256450
System control number
  • 24359365ls
  • (OCoLC)51476939

Library Locations

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      -38.143069 144.360403
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      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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