The Resource Advertising communications & promotion management, John R. Rossiter, Larry Percy

Advertising communications & promotion management, John R. Rossiter, Larry Percy

Label
Advertising communications & promotion management
Title
Advertising communications & promotion management
Statement of responsibility
John R. Rossiter, Larry Percy
Title variation
Advertising communications and promotion management
Creator
Contributor
Subject
Language
eng
Cataloging source
WU
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
LC call number
HF5821
LC item number
.R66 1997
Literary form
non fiction
Nature of contents
bibliography
Series statement
McGraw-Hill series in marketing
Label
Advertising communications & promotion management, John R. Rossiter, Larry Percy
Publication
Note
  • Previous ed. published as Advertising and promotion management. McGraw-Hill, 1987
  • International editions
Bibliography note
Includes bibliographical references and indexes
http://library.link/vocab/branchCode
  • zbnus
  • wbl
Control code
000012489367
Dimensions
26 cm
Edition
2nd ed
Extent
xvi, 640 p. ;
Isbn
9780071146678
Lccn
96025413
Other physical details
ill.
http://library.link/vocab/recordID
.b20122032
System control number
  • 12489367ci
  • (OCoLC)422762006

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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