The Resource Aerospace marketing management : a handbook for the entire value chain, Philippe Malaval, Christophe Benaroya, Jonathan Aflalo
Aerospace marketing management : a handbook for the entire value chain, Philippe Malaval, Christophe Benaroya, Jonathan Aflalo
- Summary
- This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools
- Language
- eng
- Extent
- 1 online resource
- Contents
-
- Marketing in the aeronautics industry
- The Individual and Organizational Purchase
- Business Marketing Intelligence
- Market Segmentation and Positioning
- Marketing and Sales Action Plan
- Innovation and Product Management
- Marketing of Services
- Pricing Policy
- Selecting Distribution Channels and Sales Team Management
- Project Marketing
- Communication Policy
- Selecting Media
- Brand Management
- Building Loyalty: Maintenance, Customer Training and Offsets
- Alliance Strategies
- Isbn
- 9783319013541
- Label
- Aerospace marketing management : a handbook for the entire value chain
- Title
- Aerospace marketing management
- Title remainder
- a handbook for the entire value chain
- Statement of responsibility
- Philippe Malaval, Christophe Benaroya, Jonathan Aflalo
- Language
- eng
- Summary
- This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools
- Cataloging source
- GW5XE
- Dewey number
- 629.10688
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD9711.5.A2
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- Management for professionals
- Label
- Aerospace marketing management : a handbook for the entire value chain, Philippe Malaval, Christophe Benaroya, Jonathan Aflalo
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- http://library.link/vocab/branchCode
-
- net
- Carrier category
- online resource
- Carrier category code
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Marketing in the aeronautics industry -- The Individual and Organizational Purchase -- Business Marketing Intelligence -- Market Segmentation and Positioning -- Marketing and Sales Action Plan -- Innovation and Product Management -- Marketing of Services -- Pricing Policy -- Selecting Distribution Channels and Sales Team Management -- Project Marketing -- Communication Policy -- Selecting Media -- Brand Management -- Building Loyalty: Maintenance, Customer Training and Offsets -- Alliance Strategies
- Control code
- ocn863691610
- Dimensions
- unknown
- Extent
- 1 online resource
- File format
- unknown
- Form of item
- online
- Isbn
- 9783319013541
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
- c
- Other control number
- 10.1007/978-3-319-01354-1
- Quality assurance targets
- not applicable
- http://library.link/vocab/recordID
- .b31758290
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
-
- (OCoLC)863691610
- springer331901353X
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.deakin.edu.au/portal/Aerospace-marketing-management--a-handbook-for/5aQI_19EcLo/" typeof="CreativeWork http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.deakin.edu.au/portal/Aerospace-marketing-management--a-handbook-for/5aQI_19EcLo/">Aerospace marketing management : a handbook for the entire value chain, Philippe Malaval, Christophe Benaroya, Jonathan Aflalo</a></span> - <span property="offers" typeOf="Offer"><span property="offeredBy" typeof="Library ll:Library" resource="http://link.library.deakin.edu.au/#Deakin%20University%20Library"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.deakin.edu.au/">Deakin University Library</a></span></span></span></span></div>
