The Resource Aerospace marketing management : a handbook for the entire value chain, Philippe Malaval, Christophe Benaroya, Jonathan Aflalo

Aerospace marketing management : a handbook for the entire value chain, Philippe Malaval, Christophe Benaroya, Jonathan Aflalo

Label
Aerospace marketing management : a handbook for the entire value chain
Title
Aerospace marketing management
Title remainder
a handbook for the entire value chain
Statement of responsibility
Philippe Malaval, Christophe Benaroya, Jonathan Aflalo
Creator
Contributor
Author
Subject
Language
eng
Summary
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools
Member of
Cataloging source
GW5XE
Dewey number
629.10688
Illustrations
illustrations
Index
index present
LC call number
HD9711.5.A2
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Management for professionals
Label
Aerospace marketing management : a handbook for the entire value chain, Philippe Malaval, Christophe Benaroya, Jonathan Aflalo
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Marketing in the aeronautics industry -- The Individual and Organizational Purchase -- Business Marketing Intelligence -- Market Segmentation and Positioning -- Marketing and Sales Action Plan -- Innovation and Product Management -- Marketing of Services -- Pricing Policy -- Selecting Distribution Channels and Sales Team Management -- Project Marketing -- Communication Policy -- Selecting Media -- Brand Management -- Building Loyalty: Maintenance, Customer Training and Offsets -- Alliance Strategies
Control code
ocn863691610
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783319013534
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-01354-1
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b31758290
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)863691610
  • springer331901353X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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