The Resource Aesthetics in marketing, Rajat K. Baisya, G. Ganesh Das

Aesthetics in marketing, Rajat K. Baisya, G. Ganesh Das

Label
Aesthetics in marketing
Title
Aesthetics in marketing
Statement of responsibility
Rajat K. Baisya, G. Ganesh Das
Creator
Contributor
Subject
Language
eng
Summary
A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It
Cataloging source
N$T
Dewey number
658.8001
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.B35 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Aesthetics in marketing, Rajat K. Baisya, G. Ganesh Das
Publication
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn404166244
Dimensions
unknown
Extent
1 online resource (313 pages)
File format
unknown
Form of item
online
Isbn
9788178297569
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786611965464
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
196546
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b36678867
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)404166244
  • ebscoaca8178297566

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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