The Resource Air France internet marketing : optimizing Google, Yahoo!, MSN, and Kayak sponsored search, Mark Jeffery [and six others]

Air France internet marketing : optimizing Google, Yahoo!, MSN, and Kayak sponsored search, Mark Jeffery [and six others]

Label
Air France internet marketing : optimizing Google, Yahoo!, MSN, and Kayak sponsored search
Title
Air France internet marketing
Title remainder
optimizing Google, Yahoo!, MSN, and Kayak sponsored search
Statement of responsibility
Mark Jeffery [and six others]
Creator
Author
Subject
Genre
Language
eng
Summary
Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France. At the time of the case, SEM had become an advertising phenomenon, with North American advertisers spending $9.4 billion in the SEM channel, up 62% from 2005. Moving forward, Griffin wants to ensure that the team keeps its leading edge and delivers the results Air France requires for optimal Internet sales growth. This case study examines his efforts
Member of
Cataloging source
StDuBDS
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Air France internet marketing : optimizing Google, Yahoo!, MSN, and Kayak sponsored search, Mark Jeffery [and six others]
Publication
Note
Originally Published in: Jeffrey, M., Egli, L., Gieraltowski, A., Lambert, J., Miller, J., Neely, L., Sharma, R. (2009). Air France Internet marketing: optimizing Google, Yahoo!, MSN, and Kayak sponsored search. (Teaching note revised 02/03/2015). 5-407-753. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383181
Extent
1 online resource
Form of item
online
Isbn
9781473968790
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34875670
Specific material designation
remote
System control number
sage9781473968790

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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