The Resource Audio branding : using sound to build your brand, Laurence Minsky, Colleen Fahey

Audio branding : using sound to build your brand, Laurence Minsky, Colleen Fahey

Label
Audio branding : using sound to build your brand
Title
Audio branding
Title remainder
using sound to build your brand
Statement of responsibility
Laurence Minsky, Colleen Fahey
Creator
Contributor
Author
Subject
Language
eng
Summary
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.M56 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Audio branding : using sound to build your brand, Laurence Minsky, Colleen Fahey
Publication
Copyright
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index
Control code
ocn970396795
Extent
1 online resource (xviii, 214 pages)
Form of item
online
Isbn
9780749478582
Lccn
2017003807
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
b8d1e900-8475-4760-9fac-cc7ec97d4e69
http://library.link/vocab/recordID
.b37440202
Specific material designation
remote
System control number
  • (OCoLC)970396795
  • safari0749478586

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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