The Resource Bata India Ltd : executing a business turnaround, Vamanan Santosh Pai

Bata India Ltd : executing a business turnaround, Vamanan Santosh Pai

Label
Bata India Ltd : executing a business turnaround
Title
Bata India Ltd
Title remainder
executing a business turnaround
Statement of responsibility
Vamanan Santosh Pai
Creator
Author
Subject
Genre
Language
eng
Summary
After setting up shop in India in the 1930s, Bata became a well-recognized footwear company. It was plain sailing for the company until the early 1990s, when the Indian economy was opened up to international competition, bringing international brands with state-of-the-art technology, designs, and best practices. The company remained unmindful of the changes that were taking place in the environment. Economic growth had boosted the purchasing power of buyers, especially among young people, who formed a sizable chunk of Bata customers. Consumers wanted contemporary styling and convenient shopping, and were willing to pay for it. The competition capitalized on the opportunity and snatched Bata's advantage as an established company by catering to the whims of buyers in every possible way
Member of
Cataloging source
StDuBDS
Dewey number
658.4063
Illustrations
illustrations
Index
no index present
LC call number
HD58.8
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Bata India Ltd : executing a business turnaround, Vamanan Santosh Pai
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385434
Extent
1 online resource
Form of item
online
Isbn
9781473961685
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34872371
Specific material designation
remote
System control number
sage9781473961685

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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