The Resource Ben & Jerry's CEO pay cap and corporate social responsibility : sweet justice or frozen fiduciary?, Karen L. Pellegrin

Ben & Jerry's CEO pay cap and corporate social responsibility : sweet justice or frozen fiduciary?, Karen L. Pellegrin

Label
Ben & Jerry's CEO pay cap and corporate social responsibility : sweet justice or frozen fiduciary?
Title
Ben & Jerry's CEO pay cap and corporate social responsibility
Title remainder
sweet justice or frozen fiduciary?
Statement of responsibility
Karen L. Pellegrin
Creator
Author
Subject
Genre
Language
eng
Summary
Ben Cohen and Jerry Greenfield are well known both as the founders of the super-premium ice cream company with an array of tempting and humorously named flavors and as the founding fathers of "caring capitalism." This case analyzes the company Ben & Jerry's through the lens of the corporate social responsibility (CSR) movement. Specifically, this analysis focuses on the frequent tension between financial and social aims, the impact of marketing and CSR image, and evaluation of effectiveness in achieving CSR aims. This analysis concludes with a presentation of a strategic approach to CSR that eliminates the tension by viewing societies and businesses as interdependent and integrating social issues into business strategy in a way that produces benefits to both society and business
Member of
Cataloging source
StDuBDS
Dewey number
658.32
Illustrations
illustrations
Index
no index present
LC call number
HF5549.5.C67
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Ben & Jerry's CEO pay cap and corporate social responsibility : sweet justice or frozen fiduciary?, Karen L. Pellegrin
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383740
Extent
1 online resource
Form of item
online
Isbn
9781473947962
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34872346
Specific material designation
remote
System control number
sage9781473947962

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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