The Resource Beyond persuasion : the healthcare manager's guide to strategic communication, Patricia J. Parsons

Beyond persuasion : the healthcare manager's guide to strategic communication, Patricia J. Parsons

Label
Beyond persuasion : the healthcare manager's guide to strategic communication
Title
Beyond persuasion
Title remainder
the healthcare manager's guide to strategic communication
Statement of responsibility
Patricia J. Parsons
Creator
Subject
Language
eng
Summary
Annotation
Member of
Action
digitized
Cataloging source
N$T
Dewey number
362.1/068/4
Index
no index present
LC call number
RA971
LC item number
.P2754 2001eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
ACHE management series
Summary expansion
Shows healthcare leaders how to improve their written and oral communication skills at the interpersonal, group, and organizational levels, providing strategies for conducting meetings, answering e- mail, and fielding questions from the media. After an overview of the foundations of communication in healthcare management, coverage includes advice on communicating with internal audiences, e.g. board members and the public relations department; external communications; crisis communication. Parsons teaches in the bachelor of public relations degree program at Mount Saint Vincent University, Nova Scotia. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Label
Beyond persuasion : the healthcare manager's guide to strategic communication, Patricia J. Parsons
Publication
Bibliography note
Includes bibliographical references
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Wooing Your Board
  • Working With Public Relations
  • The World Outside
  • Creating Community Relationships
  • Communicating With the Media
  • Crises and Issues
  • Communication in a Crisis
  • Healthcare Communication for the Future
  • Personal and Professional Foundations
  • Communication as a Management Tool
  • The Strategic Process
  • Interpersonal Skills
  • Put It in Writing
  • Presentations That Deliver
  • It All Begins at Home
  • Communicating In-House
Control code
ocm50869609
Dimensions
unknown
Extent
1 online resource (xi, 201 pages)
Form of item
online
Isbn
9781567931525
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b27939042
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)50869609
  • acaebk0585426775
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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