The Resource Big data marketing : engage your customers more effectively and drive value, Lisa Arthur

Big data marketing : engage your customers more effectively and drive value, Lisa Arthur

Label
Big data marketing : engage your customers more effectively and drive value
Title
Big data marketing
Title remainder
engage your customers more effectively and drive value
Statement of responsibility
Lisa Arthur
Creator
Subject
Language
eng
Summary
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.-Explains how marketers can use data to learn what they need to know -Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) -Provides a five-step approach in the journey to a more data-driven marketing organization -Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success
Cataloging source
DLC
Dewey number
658.8/3
Index
index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Big data marketing : engage your customers more effectively and drive value, Lisa Arthur
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn852745798
Extent
1 online resource
Form of item
online
Isbn
9781118734025
Lccn
2013027943
Media category
computer
Media MARC source
rdamedia
http://library.link/vocab/ext/overdrive/overdriveId
  • 591a609b-77e1-4460-ae6c-879dc2dde6a6
  • cl0500000365
Publisher number
EB00064193
http://library.link/vocab/recordID
.b3019118x
Specific material designation
remote
System control number
  • (OCoLC)852745798
  • pebcs1118734025

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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