The Resource Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Label
Boom : marketing to the ultimate power consumer--the baby boomer woman
Title
Boom
Title remainder
marketing to the ultimate power consumer--the baby boomer woman
Statement of responsibility
Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Creator
Contributor
Subject
Language
eng
Cataloging source
COO
Dewey number
658.8/34082
Illustrations
illustrations
Index
index present
LC call number
HC79.C6
LC item number
B76 2006
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Publication
Bibliography note
Includes bibliographical references (pages 225-228) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Jan DeLyser
  • On forging an emotional connection with her
  • Kate Quinn
  • On recognizing her as a driving force in the markeplace
  • Amy Marentic
  • She's complex: why there's no such thing as "the" baby boomer woman.
  • On appealing to her values
  • Joanne Sachse Mogren
  • On getting nostalgia right
  • Cindy Marshall
  • Introduction:
  • On the difference between marketing to men and to women
  • Caleb Mason
  • On why not to just shrink it and pink it
  • Fran Philip
  • On marketing to distinctions
  • Pepper Miller
  • On marketing to Hispanic baby boomer women
  • Isabel Valdés
  • She's her stage, not her age: leveraging her life transitions.
  • On playing financial catch up
  • She's the emerging power consumer
  • Lisa Caputo
  • On marketing to all her life stages
  • Wlliam D. Novelli
  • On high technology marketing to women
  • Gina Clark
  • On the power of creating brand personas
  • Claire Spofford
  • She's motivated: the 3-D view of her.
  • On appealing to her psyche
  • Michael Bohn
  • She's the sweet spot: the new demographic of choice.
  • On embracing both her demographic and psychographic drivers
  • Grant J. Schneider
  • On aspiring at midlife
  • Peggy Northrop, Brenda Saget Darling
  • On banking on women-owned businesses
  • Maria C. Coyne
  • On her quest for a free spirit
  • Federico Musi
  • She's in the driver's seat: she'll problem-solve her own way through the marketplace.
  • On getting to the heart of the matter
  • On marketing to technology optimists
  • Joe Teno
  • On focusing on the "why" vs. the "how"
  • Heidi Baker, Eden Jarrin
  • On the personal shopper approach to technology
  • Melissa McVicker
  • On paying attention to details
  • Kathy Moyer Dragon
  • On business "plus"
  • Anne Kelly
  • She's changing channels: shaping the new brandscape.
  • Rose Rodd
  • On harnessing the power of women's solidarity
  • Adam Hicks
  • On real women selling to real women
  • Yvonne Saliba Pendleton
  • On referential not deferential marketing
  • Deborah Natansohn
  • On delivering beyond expectations
  • Rick Lovett
  • On staying relevant for the boomer woman
  • Ed Kinney
  • On marketing to baby boomer women in Canada
  • She's waiting: the marketer's call to action.
  • On redressing the misconceptions
  • Dorothy Dowling
  • On getting past emotional bias
  • Christopher W. Bradley
  • On moving beyond the Holy Grail
  • Ira Mayer
  • On the evolution of marketing to the baby boomer woman
  • Lori Bitter
  • Anne-Marie Caron
  • On baby boomer women and experimentation
Control code
ocm71214549
Dimensions
unknown
Extent
1 online resource (xviii, 238 pages)
Form of item
online
Isbn
9780814429808
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000017
http://library.link/vocab/recordID
.b24349318
Specific material designation
remote
System control number
  • (OCoLC)71214549
  • pebcs0814429807

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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