The Resource Boomer marketing : selling to a recession resistant market, Ian Chaston

Boomer marketing : selling to a recession resistant market, Ian Chaston

Label
Boomer marketing : selling to a recession resistant market
Title
Boomer marketing
Title remainder
selling to a recession resistant market
Statement of responsibility
Ian Chaston
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/04
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.C53 2009
Literary form
non fiction
Nature of contents
bibliography
Label
Boomer marketing : selling to a recession resistant market, Ian Chaston
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • wbl
Contents
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'
Control code
000043663829
Dimensions
24 cm
Extent
xii, 265 p.
Isbn
9780203876398
Isbn Type
(ebk.)
Lccn
2008051952
Other physical details
ill.
http://library.link/vocab/recordID
.b23907186
System control number
  • rm23907186
  • (OCoLC)277086202

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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