The Resource Bottlenecks : aligning UX design with user psychology, David C. Evans

Bottlenecks : aligning UX design with user psychology, David C. Evans

Label
Bottlenecks : aligning UX design with user psychology
Title
Bottlenecks
Title remainder
aligning UX design with user psychology
Statement of responsibility
David C. Evans
Creator
Author
Subject
Language
eng
Summary
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users? perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users? needs
Cataloging source
N$T
Dewey number
  • 004
  • 004.01/9
Index
index present
LC call number
QA76.9.H85
Literary form
non fiction
Nature of contents
dictionaries
Label
Bottlenecks : aligning UX design with user psychology, David C. Evans
Publication
Distribution
Copyright
Note
Includes index
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • About the Author; About the Technical Reviewer; Prologue: Memetic Fitness; Part I: The Bottlenecks of Attention; Chapter 1: Foveal Acuity; Notes; Chapter 2: Task Orientation; Notes; Chapter 3: Attentional Focus; Notes; Part II: The Bottlenecks of Perception; Chapter 4: Gestalt Perception; Notes; Chapter 5: Depth Perception; Notes; Chapter 6: Motion Perception; Notes; Part III: The Bottlenecks of Memory; Chapter 7: Working Memory; Notes; Chapter 8: Signal Detection; Notes; Chapter 9: Long-Term Memory; Notes; Chapter 10: Encoding and Retrieval; Notes
  • NotesChapter 23: Six Degrees of Recommendation; Notes; Epilogue; Index
  • Part IV: The Bottlenecks of DispositionChapter 11: Personality; Notes; Chapter 12: Developmental Stages; Notes; Chapter 13: Needs; Notes; Chapter 14: Fun; Notes; Part V: The Bottlenecks of Motivation; Chapter 15: Schedules of Reinforcement; Notes; Chapter 16: Escalating Commitment; Notes; Chapter 17: Approach Avoidance; Notes; Chapter 18: Routes to Persuasion; Notes; Part VI: The Bottlenecks of Social Influence; Chapter 19: Social Capital; Notes; Chapter 20: Group Polarization; Notes; Chapter 21: Social Influence; Notes; Part VII: Receptivity; Chapter 22: Receptivity Thresholds
Control code
ocn972640495
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781484225806
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000840
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b36490520
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)972640495
  • safari1484225805

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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