The Resource Brand growth barriers : identify, understand, and overcome them, Ralph Krüger, Andreas Stumpf, (electronic resource)

Brand growth barriers : identify, understand, and overcome them, Ralph Krüger, Andreas Stumpf, (electronic resource)

Label
Brand growth barriers : identify, understand, and overcome them
Title
Brand growth barriers
Title remainder
identify, understand, and overcome them
Statement of responsibility
Ralph Krüger, Andreas Stumpf
Creator
Contributor
Subject
Language
  • eng
  • ger
  • eng
Summary
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling
Member of
Additional physical form
Also available in print
Cataloging source
GW5XE
Dewey number
658.8
Index
index present
LC call number
HF5415.13
LC item number
.K78 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Management for professionals,
Label
Brand growth barriers : identify, understand, and overcome them, Ralph Krüger, Andreas Stumpf, (electronic resource)
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Color
mixed
Contents
The wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions
Control code
000051762682
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9783642371080
Level of compression
uncompressed
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b28863057
Reformatting quality
access
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)851418813
  • spr3642371086
System details
Mode of access: World Wide Web

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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