The Resource Brand meaning, Mark Batey, (electronic resource)

Brand meaning, Mark Batey, (electronic resource)

Label
Brand meaning
Title
Brand meaning
Statement of responsibility
Mark Batey
Creator
Contributor
Subject
Language
eng
Action
digitized
Cataloging source
N$T
Dewey number
658.8/27
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HF5415.1255
LC item number
.B39 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Brand meaning, Mark Batey, (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. 225-232) and indexes
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning: definitions and directions -- Brand meaning and brand strategy -- The evolution of brand meaning -- Brand communication
Control code
000044813752
Dimensions
unknown
Extent
1 online resource (xix, 257 p., [2] p. of plates : ill. (some col.))
File format
unknown
Form of item
electronic
Isbn
9781435646155
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786611372279
http://library.link/vocab/ext/overdrive/overdriveId
137227
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b35423791
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)231629275
  • pebco1435646150
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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