The Resource Brand valuation, by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche

Brand valuation, by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche

Label
Brand valuation
Title
Brand valuation
Statement of responsibility
by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
N$T
Dewey number
657/.7
Index
index present
LC call number
HD69.B7
LC item number
P39 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Routledge studies in accounting
Series volume
18
Label
Brand valuation, by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index
Control code
ocn948511663
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781317387886
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b34940054
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)948511663
  • pebco1317387880

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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