The Resource BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick

BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick

Label
BrandDigital : simple ways top brands succeed in the digital world
Title
BrandDigital
Title remainder
simple ways top brands succeed in the digital world
Statement of responsibility
Allen P. Adamson ; foreword by David Kirkpatrick
Title variation
Brand digital
Creator
Subject
Language
eng
Summary
"BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather are more important than ever. He dearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships - and build brand equity." "Based on over 100 interviews with top branding professionals, Allen Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gamble. He provides numerous examples of why, particularly in the digital arena, it's never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise."--BOOK JACKET
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.A33 2008
Literary form
non fiction
Label
BrandDigital : simple ways top brands succeed in the digital world, Allen P. Adamson ; foreword by David Kirkpatrick
Publication
Note
Includes index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- The top ideas to remember
Control code
000043022203
Dimensions
25 cm
Edition
1st ed
Extent
xiv, 274 p.
Isbn
9780230606043
Lccn
2008017390
Other control number
2842054
Other physical details
ill.
http://library.link/vocab/recordID
.b23531368
System control number
  • rm23531368
  • (OCoLC)226308104

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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