The Resource Branded beauty : how marketing changed the way we look, Mark Tungate

Branded beauty : how marketing changed the way we look, Mark Tungate

Label
Branded beauty : how marketing changed the way we look
Title
Branded beauty
Title remainder
how marketing changed the way we look
Statement of responsibility
Mark Tungate
Title variation
How marketing changed the way we look
Creator
Subject
Language
eng
Summary
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Est?e Lauder, L'Or?al and Max Factor, Branded Beauty looks at the history of the beauty industry and considers its future
Cataloging source
UMI
Dewey number
381/.4566855
Index
no index present
LC call number
HD9970.5.C672
LC item number
T86 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Branded beauty : how marketing changed the way we look, Mark Tungate
Publication
Bibliography note
Includes bibliographical references
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
Control code
ocn835960610
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781283286398
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000205
http://library.link/vocab/recordID
.b26245024
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)835960610
  • pebco0749461829

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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