The Resource Branded male : marketing to men, Mark Tungate

Branded male : marketing to men, Mark Tungate

Label
Branded male : marketing to men
Title
Branded male
Title remainder
marketing to men
Statement of responsibility
Mark Tungate
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.80081
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HF5415.1255
LC item number
.T86 2008
Literary form
non fiction
Nature of contents
bibliography
Label
Branded male : marketing to men, Mark Tungate
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 222-223) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Skin: The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- 2. Cloth: Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- 3. Diet: Diet hard -- Homme fatale -- 4. Home: Single life -- Habitat's dad -- Ikea boys -- 5. Wheels: Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- 6. Travel: Moving target -- The seduction of sleep -- Attacking Mr JetSet-- 7. Words: Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- 8. Gadgets: Technophilia -- Technology for all -- The games men play -- 9. Hotels: Rooms with all the trimmings -- Bad behaviour is good for business --10. Pictures: The power of TV sport -- How men watch sports -- Product placement-branding bond --11. Body: The fitness imperative -- Making the cut -- 12. Alcohol: The beer punters -- Marketing the hard stuff -- The health debate -- 13. Restaurants: Restaurants as brands --Generous tips -- 14. Sex: Internet connections -- Performance blues -- Don't just do it -- Conclusion
Control code
ocn214080022
Dimensions
unknown
Extent
1 online resource (ix, 228 pages, [16] pages of plates)
File format
unknown
Form of item
online
Isbn
9780749453565
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
color illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000203
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b35342791
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)214080022
  • pebco0749453567

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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