The Resource Branding and product design : an integrated perspective, Monika Hestad

Branding and product design : an integrated perspective, Monika Hestad

Label
Branding and product design : an integrated perspective
Title
Branding and product design
Title remainder
an integrated perspective
Statement of responsibility
Monika Hestad
Creator
Subject
Language
eng
Summary
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's resea
Member of
Cataloging source
E7B
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.H47 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Gower applied research
Label
Branding and product design : an integrated perspective, Monika Hestad
Publication
Bibliography note
Includes bibliographical references (pages 151-158) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value-centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index
Control code
ocn828743756
Dimensions
unknown
Extent
1 online resource (xv, 166 pages)
Form of item
online
Isbn
9781299056374
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
40022215438
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
436887
http://library.link/vocab/recordID
.b28159676
Specific material designation
remote
System control number
  • (OCoLC)828743756
  • pebco1299056377

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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