The Resource Branding television, Catherine Johnson

Branding television, Catherine Johnson

Label
Branding television
Title
Branding television
Statement of responsibility
Catherine Johnson
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
Dewey number
384.55068/8
Index
index present
LC call number
HE8700.8
LC item number
.J63 2012
Literary form
non fiction
Nature of contents
bibliography
Series statement
Comedia
Label
Branding television, Catherine Johnson
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Control code
ocn663951861
Dimensions
25 cm
Extent
xvii, 197 p.;
Isbn
9780415548427
Lccn
2011016514
http://library.link/vocab/recordID
.b26570919
System control number
  • (OCoLC)663951861
  • md26570919

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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