The Resource Branding the nation : the global business of national identity, by Melissa Aronczyk

Branding the nation : the global business of national identity, by Melissa Aronczyk

Label
Branding the nation : the global business of national identity
Title
Branding the nation
Title remainder
the global business of national identity
Statement of responsibility
by Melissa Aronczyk
Creator
Author
Subject
Language
eng
Summary
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity
Cataloging source
N$T
Dewey number
352.7
Index
index present
LC call number
HF5415.1255
LC item number
.A76 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Branding the nation : the global business of national identity, by Melissa Aronczyk
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index
Control code
ocn858282373
Dimensions
unknown
Extent
1 online resource (xvi, 226 pages)
File format
unknown
Form of item
online
Isbn
9781299853522
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
516603
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b30006260
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)858282373
  • oso0199329184

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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