The Resource Breakthrough nonprofit branding : seven principles for power extraordinary results, Jocelyne S. Daw [and others]

Breakthrough nonprofit branding : seven principles for power extraordinary results, Jocelyne S. Daw [and others]

Label
Breakthrough nonprofit branding : seven principles for power extraordinary results
Title
Breakthrough nonprofit branding
Title remainder
seven principles for power extraordinary results
Statement of responsibility
Jocelyne S. Daw [and others]
Contributor
Subject
Language
eng
Summary
"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough. Explains how to build loyal communities inside and outside of your organization to increase social impact. Features seven principles for transforming a brand from ordinary trademark to strategic advantage. Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement. Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits. A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a 'nice to do, ' but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years"--
Member of
Assigning source
Provided by publisher
Cataloging source
N$T
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD62.6
LC item number
.B735 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
The AFP/Wiley fund development series
Label
Breakthrough nonprofit branding : seven principles for power extraordinary results, Jocelyne S. Daw [and others]
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: The New Nonprofit Imperative -- Chapter 1. From Traditional to Breakthrough Nonprofit Branding -- Chapter 2. Principle One: Discover the Authentic Meaning of Your Brand -- Chapter 3. Principle Two: Embed Brand Meaning across the Organization -- Chapter 4. Principle Three: Rally Internal Brand Ambassadors; Chapter 5. Principle Four: Develop 360° Brand Communications -- Chapter 6. Principle Five: Expand Your Brand by Mobilizing an External Community -- Chapter 7. Principle Six: Cultivate Partners to Extend Your Brand Reach and Influence -- Chapter 8. Principle Seven: Leverage Yor Brand for Alternative Revenue and Value -- Conclusion: The Breakthrough Nonprofit Brand Journey -- Appendices
Control code
ocn676698648
Dimensions
unknown
Extent
1 online resource (xix, 316 pages)
File format
unknown
Form of item
online
Isbn
9780470918661
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
47653413-6b93-4d21-a204-b9a8f9663de4
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b25033414
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)676698648
  • pebcs0470918667

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...