The Resource Buckle and BKE jeans : communicating to consumers through a prop metaphor, Heather M. Schulz & Steven A. Schulz

Buckle and BKE jeans : communicating to consumers through a prop metaphor, Heather M. Schulz & Steven A. Schulz

Label
Buckle and BKE jeans : communicating to consumers through a prop metaphor
Title
Buckle and BKE jeans
Title remainder
communicating to consumers through a prop metaphor
Statement of responsibility
Heather M. Schulz & Steven A. Schulz
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Buckle is a clothing retailer, and BKE jeans are its core product. Although this business does not engage in a lot of traditional media marketing communications, it does create sharable content for its website and social media channels. A novel approach to studying consumer behavior is the use of concepts from the theater literature. Just as one can study an actor's use of a costume for a particular role, one can also study how consumers use brands and products as props for their social roles. Using this prop metaphor is a possible new strategic direction for Buckle to communicate to its consumers
Member of
Cataloging source
StDuBDS
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5414
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Buckle and BKE jeans : communicating to consumers through a prop metaphor, Heather M. Schulz & Steven A. Schulz
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001379151
Extent
1 online resource
Form of item
online
Isbn
9781473937536
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b3486989x
Specific material designation
remote
System control number
sage9781473937536

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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