The Resource Building brand value the playboy way, Susan Gunelius

Building brand value the playboy way, Susan Gunelius

Label
Building brand value the playboy way
Title
Building brand value the playboy way
Statement of responsibility
Susan Gunelius
Creator
Subject
Language
eng
Summary
"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher
Cataloging source
StDuBDS
Dewey number
658.827
Index
index present
LC call number
PN4900.P5
LC item number
G86 2009
Literary form
non fiction
Nature of contents
bibliography
Label
Building brand value the playboy way, Susan Gunelius
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Contents
Machine generated contents note: PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand
Control code
000044861754
Dimensions
24 cm
Extent
xx, 188 p.
Isbn
9780230577893
Lccn
2009044146
http://library.link/vocab/recordID
.b24486620
System control number
  • (OCoLC)460934658
  • eblnew023057789X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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