The Resource Business turnaround plan : the experience of Malaysia Airlines, Herwina Rosnan & Razmah Mahmod

Business turnaround plan : the experience of Malaysia Airlines, Herwina Rosnan & Razmah Mahmod

Label
Business turnaround plan : the experience of Malaysia Airlines
Title
Business turnaround plan
Title remainder
the experience of Malaysia Airlines
Statement of responsibility
Herwina Rosnan & Razmah Mahmod
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Malaysia Airlines (MAS) is the Malaysian national air carrier. It was incorporated during the early days of air travel in 1937. From a humble beginning, MAS has developed into a renowned international airline with award-winning products and services. It managed to achieve cost efficiency and operates slightly below industry average. MAS has gone through several changes in its management over the years and still survives. However, being a national air carrier and government owned, MAS has several constraints in its operation where it has to balance between political and social obligations, and at the same time consider its commercial interest. Thus, some of the decisions on air service destinations, pricing structure and other business factors cannot be made purely based on commercial grounds
Member of
Cataloging source
StDuBDS
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Business turnaround plan : the experience of Malaysia Airlines, Herwina Rosnan & Razmah Mahmod
Publication
Note
Originally Published in: Rosnan, H., & Mahmod, R. (2012). Business turnaround plan: The experience of Malaysia Airlines. South Asian Journal of Business and Management Cases, 1(2), 211-221. DOI: 10.1177/2277977912459444
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001379557
Extent
1 online resource
Form of item
online
Isbn
9789351503064
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34870064
Specific material designation
remote
System control number
sage9789351503064

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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