The Resource Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader

Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader

Label
Campaigning for hearts and minds : how emotional appeals in political ads work
Title
Campaigning for hearts and minds
Title remainder
how emotional appeals in political ads work
Statement of responsibility
Ted Brader
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
324.7/3
Index
index present
LC call number
JA74.5
LC item number
.B69 2006
Literary form
non fiction
Nature of contents
bibliography
Series statement
Studies in communication, media, and public opinion
Label
Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
Control code
000026899347
Dimensions
24 cm
Extent
xvi, 280 p.
Isbn
9780226069883
Isbn Type
(cloth : alk. paper)
Lccn
2005009159
http://library.link/vocab/recordID
.b21751286
System control number
  • lt21751286
  • (OCoLC)58985596

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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