The Resource Capilano Honey, Breda McCarthy

Capilano Honey, Breda McCarthy

Label
Capilano Honey
Title
Capilano Honey
Statement of responsibility
Breda McCarthy
Creator
Author
Subject
Genre
Language
eng
Summary
Capilano is the market leader in Australia's honey processing sector. The company exports to 52 countries, accounting for over 90% of all retail-packed honey exported from Australia, making Capilano one of the most widely distributed Australian food brands internationally. Capilano differentiates itself on quality - the unique and premium taste of Australian honey. However, it has faced many challenges on the road to market leadership. This case examines the example of a product now in the mature stage of its lifecycle as it targets new segments of the market
Member of
Cataloging source
StDuBDS
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Capilano Honey, Breda McCarthy
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385887
Extent
1 online resource
Form of item
online
Isbn
9781473977488
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34878488
Specific material designation
remote
System control number
sage9781473977488

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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