The Resource Cerenity sanitizer : marketing research for new product launch (A), Anand Kumar Jaiswal, Sachin K. Singh & A. Manu

Cerenity sanitizer : marketing research for new product launch (A), Anand Kumar Jaiswal, Sachin K. Singh & A. Manu

Label
Cerenity sanitizer : marketing research for new product launch (A)
Title
Cerenity sanitizer
Title remainder
marketing research for new product launch (A)
Statement of responsibility
Anand Kumar Jaiswal, Sachin K. Singh & A. Manu
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the fast-moving consumer goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public restrooms. The case describes the exploratory study conducted by the research team. The team used different qualitative marketing research tools such as focus groups, in-depth interviews and participant observations
Member of
Cataloging source
StDuBDS
Dewey number
658.575
Illustrations
illustrations
Index
no index present
LC call number
HF5415.153
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Cerenity sanitizer : marketing research for new product launch (A), Anand Kumar Jaiswal, Sachin K. Singh & A. Manu
Publication
Note
Originally Published in: Jaiswal, K. A, Singh, S. K., & Manu, A. (2014). Cerenity Sanitizer: Marketing Research for New Product Launch (A) (case revised 27/05/2015). MAR0446(A). Ahmedabad: Indian Institute of Management, Ahmedabad
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385581
Extent
1 online resource
Form of item
online
Isbn
9781473975293
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34878166
Specific material designation
remote
System control number
sage9781473975293

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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