The Resource Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep?, Elise Rindfleisch & Allison Mitkowski

Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep?, Elise Rindfleisch & Allison Mitkowski

Label
Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep?
Title
Clorox Inc
Title remainder
was the company's jump into 'green' personal care a smart move or a strategic misstep?
Statement of responsibility
Elise Rindfleisch & Allison Mitkowski
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In October 2007, Clorox announced that it would buy Burt's Bees for $925 million - more than five times Burt's Bees' annual sales. Clorox's move caught many in the industry by surprise. The company was known for bleach, auto polish and other synthetic chemical cleaners. On the other hand, the much smaller Burt's Bees was best known for its trademark natural lip balm. Could such a brand find a home within the company?
Member of
Cataloging source
StDuBDS
Dewey number
658.4063
Illustrations
illustrations
Index
no index present
LC call number
HD58.7
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep?, Elise Rindfleisch & Allison Mitkowski
Publication
Note
Originally Published in: Rindfleisch, E., & Mitkowski, A. (2009). Clorox Inc.: Was the Company's Jump into "Green" Personal Care a Smart Move or a Strategic Misstep? 09-028. New Haven, CT: Yale School of Management, Yale University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383496
Extent
1 online resource
Form of item
online
Isbn
9781473972766
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34877149
Specific material designation
remote
System control number
sage9781473972766

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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