The Resource Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick

Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick

Label
Coca-Cola's MDCs : distribution effectiveness vs social responsibility?
Title
Coca-Cola's MDCs
Title remainder
distribution effectiveness vs social responsibility?
Statement of responsibility
Stephanie Townsend & Geoff Bick
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
By June 2010, The Coca-Cola Company's micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that were once difficult to access. Now social marketers were approaching Coca-Cola for permission to distribute their own products using the MDC network. Paul Fourie, group strategy and business planning director of Coca-Cola Eurasia and Africa, was charged with the task of finding the best way to move forward
Member of
Cataloging source
StDuBDS
Dewey number
658.788
Illustrations
illustrations
Index
no index present
LC call number
HF5415.7
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Coca-Cola's MDCs : distribution effectiveness vs social responsibility?, Stephanie Townsend & Geoff Bick
Publication
Note
Originally Published in: Townsend, S. & Bick, G. (2011). Coca-Cola's MDCs: Distribution Effectiveness vs Social Responsibility? WBS-2011-4. Johannesburg: The Case Centre, Wits Business School
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382725
Extent
1 online resource
Form of item
online
Isbn
9781473964136
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34874835
Specific material designation
remote
System control number
sage9781473964136

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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