The Resource Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis

Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis

Label
Cognitive interviewing : a tool for improving questionnaire design
Title
Cognitive interviewing
Title remainder
a tool for improving questionnaire design
Statement of responsibility
Gordon B. Willis
Creator
Subject
Language
eng
Summary
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those inquiries
Action
digitized
Biography type
individual biography
Cataloging source
OCLCE
Dewey number
001.4/33
Illustrations
illustrations
Index
index present
LC call number
H61.28
LC item number
.W55 2005
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Cognitive interviewing : a tool for improving questionnaire design, Gordon B. Willis
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references (pages 299-319) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions
Control code
ocn681147346
Dimensions
unknown
Extent
1 online resource (xii, 335 pages)
File format
one file format
Form of item
online
Isbn
9781412983655
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/recordID
.b20950706
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (OCoLC)681147346
  • srmo1412983657
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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