The Resource Consumers, corporations and public health : a case-based approach to sustainable business, edited by John A. Quelch

Consumers, corporations and public health : a case-based approach to sustainable business, edited by John A. Quelch

Label
Consumers, corporations and public health : a case-based approach to sustainable business
Title
Consumers, corporations and public health
Title remainder
a case-based approach to sustainable business
Statement of responsibility
edited by John A. Quelch
Contributor
Editor
Subject
Language
eng
Cataloging source
N$T
Dewey number
362.1
Index
no index present
LC call number
RA427.8
Literary form
non fiction
Nature of contents
dictionaries
Label
Consumers, corporations and public health : a case-based approach to sustainable business, edited by John A. Quelch
Publication
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez -- Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez -- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman -- The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez -- AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris -- 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Note on mobile health care / John A. Quelch and Margaret L. Rodriguez
Control code
ocn932199250
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780190235123
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b3451854x
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)932199250
  • ebl0190235136

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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