The Resource Contemporary research in e-branding, [edited by] Subir Bandyopadhyay

Contemporary research in e-branding, [edited by] Subir Bandyopadhyay

Label
Contemporary research in e-branding
Title
Contemporary research in e-branding
Statement of responsibility
[edited by] Subir Bandyopadhyay
Contributor
Subject
Language
eng
Summary
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher
Cataloging source
DLC
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.C665 2009
Literary form
non fiction
Nature of contents
bibliography
Label
Contemporary research in e-branding, [edited by] Subir Bandyopadhyay
Publication
Note
"Premier reference source"--Cover
Bibliography note
Includes bibliographical references (p. 313-350) and index
http://library.link/vocab/branchCode
  • zbnus
  • net
  • wbl
Control code
000042988478
Dimensions
29 cm
Extent
xix, 358 p.
Isbn
9781599048130
Isbn Type
(hardcover)
Lccn
2008014459
Other physical details
ill.
http://library.link/vocab/recordID
.b23897521
System control number
  • rm23897521
  • (OCoLC)225531836

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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