The Resource Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito [and five others]

Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito [and five others]

Label
Corporate branding in Facebook fan pages : ideas for improving your brand value
Title
Corporate branding in Facebook fan pages
Title remainder
ideas for improving your brand value
Statement of responsibility
Eliane Pereira Zamith Brito [and five others]
Title variation
Ideas for improving your brand value
Creator
Author
Subject
Language
eng
Summary
In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and the
Member of
Cataloging source
UMI
Dewey number
361.4
Illustrations
illustrations
Index
index present
LC call number
HF5414
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Digital and social media marketing and advertising collection,
Label
Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito [and five others]
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The role of social media in emerging markets -- Small- and medium-sized enterprises in emerging countries and the use of social media -- Creating online corporate brands on Facebook fan pages -- Facebook fan pages, engagement, trust, and word of mouth -- Creating experiences on Facebook -- Measuring the performance of brand communities on Facebook
Control code
ocn913971956
Dimensions
unknown
Edition
First edition
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781606499436
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000615
http://library.link/vocab/recordID
.b34451134
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)913971956
  • bep1606499432

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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