The Resource Corporate communication : a guide to theory and practice, Joep Cornelissen

Corporate communication : a guide to theory and practice, Joep Cornelissen

Label
Corporate communication : a guide to theory and practice
Title
Corporate communication
Title remainder
a guide to theory and practice
Statement of responsibility
Joep Cornelissen
Creator
Subject
Language
eng
Cataloging source
StDuBDS
Dewey number
658.45
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.C67 2011
Literary form
non fiction
Nature of contents
bibliography
Label
Corporate communication : a guide to theory and practice, Joep Cornelissen
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • wbl
Contents
PART 1. : INTRODUCTION TO CORPORATE COMMUNICATION.--Defining Corporate Communication.--Corporate Communication in Contemporary Organizations.--PART TWO : CONCEPTUAL FOUNDATIONS.--Stakeholder Management and Communicaton.--Corporate Identity, Corporate Branding and Corporate Reputation.--PART 3. : CORPORATE COMMUNICATION IN PRACTICE.--Communication Strategy.--Strategic Planning and Campaign Managemnt.--Research and Measurement.--PART 4. : SPECIALIST AREAS IN CORPORATE COMMUNICATION.--Media Relations.--Internal Communication.--Issues Management and Public Affairs.--Crisis Communication
Control code
000046940079
Dimensions
25 cm
Edition
3rd ed
Extent
xviii, 272 p.
Isbn
9780857022424
Lccn
2010935164
Other physical details
ill.
http://library.link/vocab/recordID
.b25789740
System control number
  • mb25789740
  • (OCoLC)730508403

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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